Manucurist , it's more than 90 nail polish colors. But behind each of the døelles, there are more than just tints. It's a story of inspiration, exchanges and know-how to bring your next manicure to life. Each vial of varnish Green™ or Green Flash™ is the result of the meticulous work of a passionate and wildly creative team. What if we showed you upside down? Follow us behind the scenes of creating your favorite shades.
L-inspiration: where it all starts
It all starts with a desire that grows over the months. Imagine a new color, it takes time and anticipation. 18 to 24 months in advance on the calendar, as in fashion, confides Célia, Product Development Officer in Manucurist . For creating a color is above all listening to the world around us.
Observe fashion and beauty trends
During this first stage, the team is bubbling with ideas. This is the moment when Celia, Marie-Julie, Junior Product Leader, Gaëlle, CEO of Manucurist and Lexi, Marketing Manager for the US Market, share their desires and inspirations gleaned from the trends monitoring they are constantly performing.
In the fashion sector, they analyse the fashion fashion shows and especially ready-to-wear to identify the colours of clothing that will buzz and be worn over the next seasons. As for beauty, they spot the beauty trends of fashionable brands. The new products announced at Glossier, Rhode, Summer Fridays, Typology or Guerlain are particularly scrutinized.
It's a brainstorm on the side of Gaëlle, Celia and the entire Product Development team to define the new shades Manucurist .
The community Manucurist : an inexhaustible source
If trends guide future colours, the community Manucurist It also plays a vital role. Your feedback, your desires and your ideas are all sources of inspiration that feed the team. For every new shade is thought for you and with you, in order to meet your expectations. That's why our teams exchange and solicit you all year round via social networks in particular.
The palette Manucurist : a legacy to enrich
Cannot create new varnish without reference to palette Manucurist . Every new creation must come fill a gap identified in this already rich range of a hundred colors while preserving the consistency of each colour family.
From these different reflection paths, the team selects the color(s) that will be developed. Each colour retained is the subject of a moodboard that synthesizes the intention The product team includes picture boards (photos of parades, make-up, culinary style or decoration), samples of materials (wovens, makeup, etc.) and the Pantone® code that is closest to the desired colour. This document is forwarded to the laboratory.
What color will enrich the palette Manucurist , thats the question!
From moodboard to formula: the birth of color
It's Emilia, colorist in Manucurist , who enters the stage to transform the idea of color into reality.
The role of the colorist
Guided by the marketing team brief, Emilie is embarking on an extreme thoroughness of work. The choice of ingredients requires as much precision as intuition. There is a lot of different pigments and not all have the same properties: some are more covering while others are more transparent. Moreover, not all countries are allowed to do so, including some blue, yellow and green.
If the expected colour implies a textured effect, Emilie must also choose from among the different types of material. A real know-how as Emilie explains: mother-of-pearl are usually much thinner and will have a very homogeneous make-up effect. The glitter are bigger, and will have a more random deposit during makeup.
The idea is to combine ingredients to achieve a stable formula that complies with the regulations of countries where varnish will be marketed.
Once the ingredients are selected, Emilize them at a base of varnish Green Flash™. The development of a color begins always by Green Flash™ The formula is more restrictive, before being adapted to the varnish Green™. The sample obtained is sent to Manucurist .
Dialogue to find the perfect balance
As soon as Célia and Marie-Julie receive the sample, they compare it with the shades close to the palette Manucurist to check that this new color is well distinguished. They also test on their nails opacity or transparency of colour, thickness of material, ease of application, holding, drying, etc.. A second test is performed with Agathe, nail artist and manicure expert, which brings his professional look.
Then a dialogue is established between Celia and the laboratory for the adjust the formula according to the feedback from the tests. New samples are produced and tested in turn until they get a perfect result for each parameter.
Once the color is validated in Green Flash™ the process is resumed in the same way for duplicate the new color in formula Green™. A real challenge for our colorist when we know that Manucurist The colourings are perfectly identical from one range to another.
DDevelop a new varnish color in Green™ and Green Flash™ - A challenge for our colorists.
Label and bottling
Once the shade is validated and the composition checked, there is still a crucial step: find her a name. Evocative or playful, he always tells a story. Sometimes the name is imposed as evidence: this was the case for Indian Summer, a brick red varnish created in homage to the iconic color d. At other times, you have to take the time to think, to let the imagination speak, to play on the associations d'idées to make emerge an evocative name. And in some cases, you have to know how to opt for a more marketing term that will be more salesman. But in any case, you always have to make sure that the name is not already used by another brand.
The creation of the label is the final touch. Celia and Marie-Julie gather all the information to be included: the name of the colour, the list of ingredients, pictograms and mandatory information. Designers make the design and then the labels are printed and sent to the factory. Now, production can finally begin... it's the official birth of the new varnish.
Baptized and bottled, the new varnish begins a new life.
From the first intuition until the color is on your nails, it flows from Long work months. Fruit of a unique know-how, each bottle of varnish Manucurist represents not only a new nuance but also new emotions shared. A story of colors that the team Manucurist Continue to write passionately for you and with you. Life in beautiful colors
